News & Articles

What to Wear to Hot Yoga: Why I Practice in Mer...

Wool. In a 105-degree room. I know how that sounds. When I tell students I practice hot yoga in merino, I get the same look every time — usually barely-concealed...

What to Wear to Hot Yoga: Why I Practice in Mer...

Wool. In a 105-degree room. I know how that sounds. When I tell students I practice hot yoga in merino, I get the same look every time — usually barely-concealed...

The Hidden Chemicals in Your Activewear: A Labe...

You read the label on your food. You probably read the label on your skincare. But the shirt you sweat in for an hour a day, that sits against your...

The Hidden Chemicals in Your Activewear: A Labe...

You read the label on your food. You probably read the label on your skincare. But the shirt you sweat in for an hour a day, that sits against your...

The Micron Count Guide: Understanding Merino Wo...

If you've spent any time reading merino wool product pages, you've seen numbers like 17.5, 18.5, or 21 micron tossed around without much explanation. They show up next to price...

The Micron Count Guide: Understanding Merino Wo...

If you've spent any time reading merino wool product pages, you've seen numbers like 17.5, 18.5, or 21 micron tossed around without much explanation. They show up next to price...

Merino Wool vs. Linen for Summer: Which Natural...

Ask someone to name the coolest natural fabric for summer and they'll almost certainly say linen. It's the default answer, and it's not wrong. Linen has been the go-to hot...

Merino Wool vs. Linen for Summer: Which Natural...

Ask someone to name the coolest natural fabric for summer and they'll almost certainly say linen. It's the default answer, and it's not wrong. Linen has been the go-to hot...

Merino Quarter-Zip vs. Hoodie: Which Layer Earn...

When you're packing a carry-on, every piece has to justify its space. The mid-layer is usually the hardest call. It's bulky, it shapes how you'll dress for half the trip,...

Merino Quarter-Zip vs. Hoodie: Which Layer Earn...

When you're packing a carry-on, every piece has to justify its space. The mid-layer is usually the hardest call. It's bulky, it shapes how you'll dress for half the trip,...

Merino Wool for Runners: Why Marathoners Are Sw...

There's a moment most marathoners are unfortunately familiar with: mile 18 of a long training run. The hyped-up polyester tech tee that felt fine for the first hour has now...

Merino Wool for Runners: Why Marathoners Are Sw...

There's a moment most marathoners are unfortunately familiar with: mile 18 of a long training run. The hyped-up polyester tech tee that felt fine for the first hour has now...