News & Articles
The Truth About Superwash Merino Wool: What the...
If you've spent any time researching merino wool, you've probably encountered the superwash debate. Type "superwash wool" into any fiber forum and you'll find strong opinions: superwash wool is "coated...
The Truth About Superwash Merino Wool: What the...
If you've spent any time researching merino wool, you've probably encountered the superwash debate. Type "superwash wool" into any fiber forum and you'll find strong opinions: superwash wool is "coated...
What Is Responsible Wool Standard (RWS)? A Buye...
You care about what goes into your body. The food you eat, the water you drink, the products you put on your skin. But what about the clothes you pull...
What Is Responsible Wool Standard (RWS)? A Buye...
You care about what goes into your body. The food you eat, the water you drink, the products you put on your skin. But what about the clothes you pull...
Merino Wool vs. Cotton for Workouts: The Perfor...
Last updated: February 2026 When it comes to choosing the best fabric for exercise, the debate between merino wool and cotton has been going for years. While cotton is the...
Merino Wool vs. Cotton for Workouts: The Perfor...
Last updated: February 2026 When it comes to choosing the best fabric for exercise, the debate between merino wool and cotton has been going for years. While cotton is the...
The Quarter-Zip vs. Full-Zip Debate: Which Meri...
If you've ever stood in front of your closet debating which top to reach for before a run, a hike, or a cold-weather workout, you already know the struggle. Now...
The Quarter-Zip vs. Full-Zip Debate: Which Meri...
If you've ever stood in front of your closet debating which top to reach for before a run, a hike, or a cold-weather workout, you already know the struggle. Now...
Aiua Clothing Launches Premium 100% Merino Wool...
New Seattle brand proves athletic performance doesn't require plastic, or compromise SEATTLE, WA – February 17, 2026 – Aiua Clothing, a new Seattle-based sustainable apparel company, today announced the launch...
Aiua Clothing Launches Premium 100% Merino Wool...
New Seattle brand proves athletic performance doesn't require plastic, or compromise SEATTLE, WA – February 17, 2026 – Aiua Clothing, a new Seattle-based sustainable apparel company, today announced the launch...
Tank Tops Reimagined: Why Merino Wool Works for...
If someone told you to wear a wool tank workout to your next CrossFit session or hot yoga class, you'd probably laugh. Wool? For sweating? That's what our grandparents wore...
Tank Tops Reimagined: Why Merino Wool Works for...
If someone told you to wear a wool tank workout to your next CrossFit session or hot yoga class, you'd probably laugh. Wool? For sweating? That's what our grandparents wore...